Digging Into Details: Analytics & Search Engine Optimization for angelo.edu

Date

2017-04-28

Authors

Mashburn, Riley

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Abstract

In recent years, Angelo State University has greatly improved their efforts to improve their search engine optimization. As times are changing in the offices that maintain the Angelo State websites, search engine optimization has been pushed aside as other, more pressing projects have been brought forth.

My intention was to further investigate how Angelo State uses analytics and develop a plan to improve the university’s search engine optimization efforts. That plan includes best practices and more robust ways to use software as a service (SaaS) products to improve our current results.

I also want to look into if there are other systems or software we could implement to achieve better results than what we can achieve with our current products.

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Keywords

analytics, google, websites, search engine optimization, seo

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